Snapchat has with its video services 6 billion daily viewers. This is lower than Facebook. Facebook has 8 billion daily views. But Facebook has 15 times more members.
Snapchat has video as his special content. With vertical video becoming more popular is a reason Snapchat is gaining momentum.
Think about the debate on horizontal and vertical videos. When are you using your smartphone horizontal? Not often. You use it vertically. So the vertical-only video on Snapchat is just tapping on your smartphone usage.
If you compare the photo upload between Facebook and snapchat it is more interesting to look at the percentage of users doing it frequently. 15% of Facebook users compared to 65%. So on photo upload, Snapchat is defeating Facebook.
The engagement on Snapchat is also higher. Snapchat is measuring its active users as those who are doing 1 thing a day. Compared to 1 thing a month on Facebook.
Snapchat is showing impressive results. But they have to do increase efforts to accumulate more active users.
So it might be wise for you to add Snapchat to your social media marketing.