The success of Instagram advertising

Instagram is accounting for 10% of Facebook’s total advertisement revenue. This is true if Facebook is not cooking the books. This is something I don’t expect. So what makes the success of Instagram advertising? Well, first of all, we need to be aware that it is...

Instagram attacks TikTok

Instagram launched an attack on the fast-growing social network TikTok. Well, not around the world. Just in Brasil. It is clear that they are testing it out and checking what will work and whatnot. It is not to be expected that TikTok will wipe out Instagram within...
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