No matter what you think about Aldi and Apple, they are the only companies that have a Fanclub in which you need to pay money to become a member. So they are having brands that people, at least some people, love. With the new IGTV options, there is a new method for you to get your brand, or yourself, some fans.
The interesting part about the IGTV is that it facilitates and allows series. So on social media, with the method of sharing to reach more people, you can tap into this growth market.
So what should you think about? Well, a series of videos about the behind the scenes. So interviews with the staff, showing what the things are that happen in your shop. Or if you are organizing events it is a good method to show what it all takes to organize events.
For this and more practical tips on succeeding, building up your fanbase on Instagram, with the usage of IGTV simply look at the Instagram course.