Last Wednesday Instagram launched Reels. It is now in all key markets. The global launch comes with some interesting offers for the TikTok top content creators.

Even without the top creators, Instagram launched it. So now is the Facebook group going after TikTok. Think about this. What about President Trump attacking TikTok with the excuse of national security and privacy.

But is the TikTok attack successful? I have my doubts. Reels misses the feeling and experience which you see on TikTok.

What Instagram will need to do is create a good culture. Come with big innovations. Not with borrowing the ideas.

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