Internet marketing is a difficult thing for restaurants. Thanks to flash sales websites, the loyalty of customers have fallen significantly. People can easily and quickly compare offers. Everyone still remembers the unlimited sushi food for EUR 1.

In addition, most restaurants fail. At least in financial terms. How many restaurants do the 10-year-olds have? If you consider that the most difficult restaurant to earn structural money is a bbq restaurant.

Spare ribs, rib chop, pulled pork. It all takes more than 5 hours. So the restaurant owner has to prepare 5 hours in advance what will be eaten. When it is up then it is really up. Unless you want to spend a quarter of a day in a restaurant.

But there are examples of companies that will last for more than 10 years. Do you have to imagine? Keeping a restaurant open for 10 years.

So it seemed great to me to talk to the success story. Just to learn how to do it. Shawn P. Walchef is the co-host of theĀ  BehindTheSmoke podcast. A podcast that goes over digital media. You can hear the interview here. You can immediately take a free subscription. You get more of those inspiring interviews so that you can earn more money.

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