Instagram is accounting for 10% of Facebook’s total advertisement revenue. This is true if Facebook is not cooking the books. This is something I don’t expect. So what makes the success of Instagram advertising?
Well, first of all, we need to be aware that it is just data marketing. If you are relatively short times, let’s say 1 minute on an Instagram ad time, they will serve you even more ads. At least this is how it feels like.
So Instagram ads are ineffective an expensive? Full if you assumed these both cases you are wrong. They are pretty cheap at the moment. You know why? No one is using them, or at least is there capacity over. Then we come to the effect. Well, they are very successful. People tend to follow offers.
Of course are there things you need to keep in mind. Get the ads delivered to the right people. Don’t advertise your oil job at people mainly interested in scuba diving. Get the music, video and the offer to the people that like it.
Never forget. For everything, you are doing you tune in to there favorite radio station. This is WIIFM. What’s In It for Me. To learn this, simply get the Instagram course.