Social media is part of our day to day life. We have critics upon FAcebook, TikTok, and others. This is due to the fact that big data is their business. Without a doubt is Facebook the biggest social network. But the end of the Facebook dominance is here.
Let’s begin with the facts. While Facebook dominates the social media world, there is 0% growth in users since 216. This is in North America. At the same time did 42% of the users took a break from Facebook.
Then we come to the generation problem. Yes, Facebook has a problem. The youth is not moving towards Facebook. The youth is moving to an interest-based social network.
Those who flee Facebook are going for community-based interests. So not with the most good looking people. The new thing seems to be a community and interest-based topics.
So what does this mean? Well, the amount that will move away, from looks to community and topic social networks is over 500 billion USD.
For advertisers, it is even better. Communities are eager. There is positive social pressure. So Facebook will keep the less valuable users.
When we look at the communities with most potential it is video games. The majority of the people are playing them. By joining the community you are part of the like-minded group. Communities that charge a very small monthly amount. But think about it. Monthly money coming in.