YouTube launched a new dashboard for artists. I refer to music artists. Singers and groups are there to benefit fro this. But YouTube is doing this to counter the popularity of TikTok.
One of the biggest improvements is that YouTube is now using al data within the YouTube environment. This means that if your music, singing or so is used in a video of another, it counts as yours.
It is clear that YouTube fears TikTok and other competition. It is a user and massive users mean massive profits
It is a good deal for artists. The traction is finally being made visible.
I’m not sure that this is enough for YouTube to beat Tiktok. But what is certain is the importance of YouTube.