Influencer marketing is hot, thanks to Instagram does Facebook have access to a new group of customers. Additional data to make money upon. After the methods to make it more easy to corporate with influencers on Facebook did the Instagram owner expand it to Instagram.
The interesting part is that you can see the data. What works and whatnot. As a content provider and as a brand.
Don’t get the idea wrong, it is part of the FTC deal between Facebook and the FTC.
By adding the automatic sticker added to the post it will be very clear that it is an advertised post.
But the new offering is not added to everyone at once. The advertiser and the content provider mutually need to create a partnership.
At the moment it is not working for IGTV, but it is expected that this will come in the near future.
If Instagram wishes to make this a big success they simply need to skip the demand that you also post it on Facebook.